The availability of loans, simplify drawing and credit arrangement procedures for farmers is an important task in the development of agriculture. Its solution is not only a matter of the government, have a role to play business and banks. However, many farmers still do not know that they can buy Rostselmash equipment, accessories, as well as fertilizers and plant protection products on favorable credit terms. How to convey this information to them? “Oktyabrskoe” JSC - dealer of Rostselmash in Tambov and Lipetsk regions, organizeв a meeting of its sales managers and representatives of Sberbank. Through dialogue we managed to work out a scheme of an effective cooperation and define joint routes to meet with farmers. At the same time Sberbank assured that customers of “Oktyabrskoe” JSC can always lot upon good credit conditions.